What % of sales do I need to allocate for my firm’s marketing budget?

In this video, I discuss the importance of allocating a budget for marketing in your firm. I explain why spending 3 to 10% of your total sales amount is recommended based on our experience with successful accountancy firms. I also highlight the need to invest in marketing as it is crucial for the growth and success of your business. Additionally, I touch upon the different areas where you can allocate your marketing budget, such as branding and website development. By the end of the video, you will have a better understanding of how much to invest in your marketing efforts.