If you’ve ever opened an analytics dashboard and thought “where do I even start?”, this guide is for you.

It breaks marketing metrics down into the handful that actually matter for an accounting firm, across your website, social media, email, events, paid ads, and the full journey from lead to long-term client. You’ll see what each metric tells you, where to find it, and how to use it to make clearer decisions month to month.

It also includes a quick cheat sheet and a simple way to start tracking without turning it into a full-time job.