If choosing images for your marketing always takes longer than it should, this guide will make it simpler.
It helps you figure out what your imagery needs to say about you, so your website, socials, and guides look like they belong to the same firm. You’ll get practical guidance on defining your style, using stock imagery without looking generic, and planning images based on where they’ll be used.
There’s also a really useful section on working with a photographer, plus ideas for using real team and client imagery to bring more personality and trust into your marketing.
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Choosing imagery can be a difficult marketing task. As an accountant, it’d be easy to choose generic photos of calculators, computers, business people and call it a day. And many firms do just that.
But you? You want to be different. You know imagery matters and you want to understand why and learn how you can use imagery in your marketing to communicate your value.
Use this guide to identify what types of images you need to find, be inspired to create your own and get practical instruction on how to make it happen.
