Send this template directly to your clients to help you shape case studies that attract more of the work and clients you actually want.
It prompts you to pause first and ask whether this is the kind of client and project you’d happily repeat. From there, it guides you to tell the full story properly, with your client as the hero and you as the guide. You’ll explore what they were experiencing, how they felt, what changed, and what the results looked like, including the honest middle, not just the polished ending.
It also helps you decide what you want readers to do next, and walks you through moving from draft to published story, including approvals, images, and promotion.
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