This guide helps you create the content your prospects actually want, in a way that makes it easier for them to choose you.
It breaks buyer-focused content into eight key categories, with examples and prompts so you can see what to create, why it matters, and where to start. There’s also a Google Sheets checklist you can copy and use as your personal plan, so you can prioritise what’s most relevant right now and keep track as you go.
Use it whether you’re doing your marketing solo, getting support from PF, or somewhere in between. It’s built to help you make steady progress without trying to do everything at once.
Get this resource
CREATE CONTENT THEY NEED
The Buyer Focused Content Guide is your detailed list of the content you as an accountant or bookkeeper most need to create, based on the categories of content your prospects want AND the content most accountants are missing.
It will help you to focus your time better on the content you need to be creating. Watch this 6 minute video to learn what the guide includes and how to get started using it!
What's Included?
Full 53-page guide
Detailed actions checklist
Kick-start video introduction
Opportunity to bolt-on monthly accountability coaching calls (additional £295+VAT)
Take a look for yourself
Use this interactive guide, by clicking on the right hand side of the image, to get a preview of what content the guide includes and how you can use it to create your own content!
These are the first 11 pages of the guide. The full guide is 53 pages and covers 8 categories.
PF Buyer Focused Content Guide - Sample by We Are PF Team