DIY Accountant Marketer

The DIY Accountant Marketer Course

The Principles of Marketing at Your Own Pace

You want to do the right things in the right order in your marketing so you can consistently attract and retain only the clients you love to work with.

This “Do It Yourself” marketing course for accountants is a series of 12 short videos delivering the core concepts from The Accountant Marketer book. It will help you to begin applying the principles of content marketing to your accounting firm: what works, what doesn’t and what to do in what order.

Watch this video from Karen (5 mins), author of The Accountant Marketer, to learn what’s included in the course, how it’ll help you stay accountable and the impact it will have on your firm’s marketing.

12 Elements of Content Marketing

You’ll move through the course at your own pace starting with your onboarding video, and then moving through the 12 videos and homework. By the end, you’ll have the big picture of how marketing can deliver results for accountants.

1

Audience

2

Issues

3

Cornerstone

4

Branding

5

Design

6

Website

7

Email

8

Follow Up

9

Blogging

10

Video

11

Social Media

12

Campaigns

Curious about how it works?

Watch the start of the first video to get familiar with how Audience impacts your marketing.

What's Included?

A series of twelve, 10-minute-long videos delivered by our founder and author of The Accountant Marketer, Karen L. Reyburn. Each stage teaches you the must-know essentials for each of the 12 core principles of marketing for accountants

A workbook you can use to capture your ideas and wonderings as you complete each stage.

Membership to the PF Community on Slack where you can ask questions, get support and stay accountable

Examples of how other firms are delivering powerful marketing for each core principle.

One private momentum coaching call with Karen – further coaching calls can be booked separately.

Ready to get started?

You can sign up for this marketing course for accountants anytime for £295 (+VAT) and start right away!

Sign Up for the Course

STILL DECIDING? NEED MORE INFO?

YOUR QUESTIONS ANSWERED

You’ve likely signed up for marketing courses in the past and felt like you haven’t got as much value as you’d have liked. You’re hesitant to sign up for “yet another course” and waste more time and money. The good news? We thought about this when building the course, and here’s a few ways this will not be the same experience:

Kickstart call with Karen: With 20 years of experience of working with accountants, and as author of the Accountant Marketer, you can book a kick start call anytime during the course to get direction, support, ideas and accountability.
Join the PF community: An opportunity to connect with other accountants who are having similar conversations and are going through the same things as you.
The Accountant Marketer workbook: Apply the marketing principles you need to your own firm using your course workbook.

This course covers the same 12 elements of content marketing included in the book, instead delivered in 10-minute videos by the author. This allows you to watch, pause, and re-watch whenever you want and need, so you can quickly get to the one core thing you need to take action on (this can take a lot longer when you’re trying to find the right page in the book!).

The videos also feature real-life, visual examples of how accounting firms have applied these concepts (these aren’t included in the book).

The course also includes a momentum call with Karen Reyburn, the author of The Accountant Marketer book and PF Founder. This call can be used as a strategy session, to start planning your next marketing campaign, or get a review of any content you’re working on.

You’ll also get access to the PF Lab Community, where you can join Slack and online monthly action sessions to exchange ideas and experiences with other accountants and bookkeepers.

Yes, when you enroll in the DIY Accountant Marketer course, you get access to the PF Lab Slack Community. This means you can join monthly PF Action sessions, where you’ll spend an hour tackling a specific marketing task with support and instant feedback from some of our creative and strategic team.

You’ll also be invited to our Masterclasses, which happen every other month. These sessions cover trending topics in marketing for the accounting and bookkeeping industry, giving you insights on how to improve your marketing and encourage you to take action.

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