Marketing Accelerator

The minimum is 1 hour 15 minutes per week attending the live sessions. We also strongly recommend you spend an additional 1 hour per week working through your Accountant Marketer workbook.

Accelerator graduates recommend blocking out 30 mins to 1 hour directly after the session, to work on marketing tasks while everything is fresh in your mind.

You're already doing some kind of marketing - everyone is. Even if you feel like it's not enough, you're trying things to see if they work. This group will help you figure out what things are most likely to help you get the results you need. 

It's far better to take an hour or two per week with help and support than to keep trying it on your own. (That is definitely a recipe for frustration.)

And if you get a little overwhelmed, we're here. Drop a message into the Slack channel, or book a momentum call with Karen and talk it through.

We welcome interaction, but it can be by talking or typing!

The sessions combine learning with coaching. Anytime you have a question or a thought, you can either type it in the chat box, or raise your hand to be unmuted to ask your question and interact with the leaders about it.

Show up with video wherever possible. You'll get more out of the coaching group when you're attentive and focused. It also helps you build relationships with the other members and the PF team.

We appreciate life happens and video isn’t always possible, so we'd rather you show up without video than miss the session altogether!

Absolutely. This is your opportunity to start strong: not only will you understand how marketing works (for the buyers of accounting firm services), but you'll also discover how to train AI to understand you and your firm. This means generating better marketing with its help (and our help). 

You'll get access to the PF Marketing GPT, as well as live examples of using other AI tools for content creation, insights and research, design, and more.

You also get personal video reviews on any content you create, and a website review with specific suggestions of changes to help improve interaction by your visitors. This is your place!

Literally every accountant who joins feels some level of imposter syndrome about their marketing. You'll be relieved to discover you're not alone.

This Marketing Accelerator is for the doers, the experimenters. Signing up for this group is for accountants who want direction and guidance so you get better marketing results.

Everyone in this group will be at varying stages of marketing and AI usage - but they'll all feel like you. Showing up for the live sessions will re-motivate you, give you examples of how others are using AI, and most of all give you the opportunity to practice it in real time.

Absolutely. The AI Marketing Accelerator will help you figure out where to use AI, where to ask for help, and how to use your time in the most efficient way when it comes to marketing.

This group is for anyone who has been either doing little to no marketing; or who has been randomly trying different things and feeling frustrated from the lack of results you've been getting.

If that's you, sign up now! We're here to help.

You as the owner definitely need to be involved, because ultimately marketing is your responsibility. However, if you have a team, we strongly recommend signing up for the team option and bringing along several (or even all) of your team members.

This is because your marketing is always more effective when your team is involved. Your marketing is meant to reflect what it's really like to work with the whole firm (you and team): so the more your team understand about marketing, the more accurate your marketing is. Which helps your buyer sign up faster.

If you aren’t an accountant, a bookkeeper or working in an accountancy firm, it’s not for you. We exclusively serve accountants and bookkeepers and so the coaching group is tailored towards how you can be using AI in your marketing to attract the kind of clients you love working with.

If you're not using AI at all in your marketing, it's still for you! This is where you start.

We'd suggest signing up now, so you don't miss out. The main question is, what will 75 minutes a week do for your marketing and your business? What’s the cost to your business (and your marketing) if you delay?

If you want to book a call with us to talk through what your options are, or working with us one-to-one instead, fill in the discovery form.

If you're an Accelerator graduate, you will absolutely benefit from joining again. We have many clients who have gone through the Accelerator two, three, four, even five times - on their own or with team members. Every intake of Accelerator is more practical, with deep dive sessions to answer your unique questions. It's designed to help you get more out of your marketing, even when you know the core principles already. 

Plus, there's always a "repeat offer" for anyone who's done Accelerator before, so email us to get your code.

Love your enthusiasm! First, we ran a three-part AI Marketing Masterclass series in December and January, so you can watch the replays of that here in our members' hub.

Second, you'll be added to the Slack community so you can ask questions, get reviews, and start using the PF GPT.

And finally, you will be sent a copy of The Accountant Marketer, so you can start reading or listening to it, as well as filling in your workbook. There's a lot you can start doing before the sessions begin!

The live sessions run for 1 hour 15 minutes, every week at 3pm BST / 10am EST. Everyone will show up on video and use the chat box throughout.

Your session leader will start by going through a few key points on that session’s topic, but most of the time will be spent applying this to your firm and your marketing. You'll use GPT and AI tools live on the session (as will we, for examples). There’s time to ask your questions - and we're available after the session in Slack to answer anything else that comes up.

We’ll do a hard stop at the end of the session, but if you'd like us to stick around for a detailed question, just ask.

Of course! All countries and time zones are welcome. What we cover will apply to accountants, regardless of location.

For the live sessions, you may need to get up early or stay up late - which many of our members do. If you do miss a session, you’ll have forever access to the recordings. We’ve had members join from Australia, Canada, South Africa and the US!

The next intake starts on 06 May 2026. Sessions run every Wednesday at 3pm BST/10am EST for 1 hour 15 minutes, for 8 weeks.

All sessions are recorded and saved in the Members Hub. This is where you can access any free downloads, all the Accelerator live session recordings and your weekly homework.

We strongly encourage you to attend the live sessions but we appreciate life and business happen, so the recordings are there for you if you need them.

Of course! If you join at the start you'll see how the marketing principles build on each other in order, but it's better to join in the middle than not at all.

You’ll get recordings of the earlier sessions to catch up on, and you can book a momentum call with Karen as well.

Over the last 11 years, members have consistently reported results in these three areas:

1. Achieving marketing actions - writing blogs, recording videos, creating website pages, running events
2. Gaining confidence - feeling more comfortable, knowing your highest marketing priority, getting motivated & excited 
3. Signing new clients - this includes increasing prices, helping existing clients sign up for more services, and converting more proposals.

All marketing ROI depends on your involvement, your investment, and the opportunities you respond to.

The likelihood of the results we've listed are more likely for you based on:

• How much you participate: Those who show up to every session - and share their work for review - always report more and bigger results.
• Your starting point: If you aren't doing much marketing yet, you need to build your foundations first. You might not generate new leads during the AI Accelerator, but you'll make it possible for this to happen. 
• How clear you are on your ideal audience: The more specific you are, the faster you can move and the easier it is for them to sign up.

While the AI focus is new for 2026, the Accelerator framework on which it's based has been running for over 11 years. 

• Started in 2015
• 21 separate cohorts 
• Over 534 accountants graduated
• Inspired the creation & publishing of The Accountant Marketer book, audiobook, and video course

The principles are tried and tested: we're now incorporating AI so you can be more involved in your own marketing - and also know when and where to ask for help - so you get the results you're looking for.

Yes indeed! There are codes available if you're in any of these categories. (Email us to get your code if you don't have it.)

• Current PF client: 100% off (INCLUDED for you at no charge!)
• Former Accelerator graduate: 30% off
• Jason Staats Realize group: 40% off

If you're not in any of these categories, sign up anyway. When you compare the investment (£995 UK or $1395 USD) to your average client fee and the average buyer cycle, even one small thing you learn can help you sign a new client (or sign them faster). 

Think about the impact it will have when you're focusing weekly on your marketing (as opposed to trying things randomly). Here's an example:

• Average client fee: 2400/year
• Customer lifetime: 6 years 
• Customer lifetime value: 14,400

If you even sign one new client within the next 12 months as a result of being in this group, you've added 14k to your revenue which you wouldn't have had before. And most of our members add WAY more than that.